NEB Class 11 Management Marketing Question Paper 2078

What is marketing?

Mention any two importance of marketing towards customer.

Explain modern marketing concept.

List out any two differences between product concept and selling concept of marketing.

Write the meaning of marketing mix.

How demand is different from want?

Define Market.

What is meant by distribution?

Write the meaning of buyer.

List any two features of Marketing Information system.

Explain the concept of internal records.

Explain the different approaches to the study of marketing.

OR

Discuss the historical development of marketing.

If you have produced vegetables from your kitchen garden and you want to sell them. How do you create demand for vegetables? Explain.

Explain the internal environment of marketing.

Describe the marketing functions of wholesaler in the context of Nepal.

Review the importance of agent and retailer in the distribution channel.

What are various factors affecting consumers buying decisions? In your opinion which factor is more influential?

Examine the need for studying buyer behavior.

Describe the importance of marketing intelligence system.

OR

Explain about the process of marketing research.

Discuss about the various types of marketing concept. From your view point which concept is popular in present scenario?

Discuss different types of market with suitable example. Also, explain the features of Nepalese market.

Discuss the concept and features of macro or uncontrollable environment of marketing. Why marketing manager needs to study of it? Explain.

OR

Explain the buying process of an organizational buyer. Also explain the major determinants of organizational buying behavior.